Chapel Street Precinct

After trading for 93 years in Holywell Terrace at 200-202 Chapel Street Prahran, McPhee’s Fine Antiques closed its doors paving the way for Love Tree Interiors to move in and grow roots at this covetable location.

Named after the first church in Prahran, Chapel Street has been home to a myriad of commercial enterprises. Initially home to a number of brickmakers due to the clay deposits around the Yarra River, the chemists, farriers, bakers, boot makers moved in before multi-level emporiums sprung up in the Prahran end. At the beginning of the 20th century, Chapel Street rivalled the CBD as a shopping destination.

In modern times, Chapel Street has had many reinventions. Many stores in the South Yarra end have been left vacant, a common theme among Melbourne’s high streets, while the Windsor end has become a buzz of restaurants and night spots. Nestled between the two ends lies Love Tree Interiors, linking desirable clothing brands with cult fooderies.

The now reimagined Holywells Terrace, a two-level, double-fronted, 497-square-metre Victorian-era building, has been given a new face and an interior overhaul in a joint project with Edward St. Design and the creator of the concept store, Katie Graham. Its vintage finds and furniture wares are at home in the Chapel Street Precinct, known for its eclectic shop fronts and gritty streets.

With some light shining through from the end of the pandemic tunnel, many are returning to strip shopping as a balance between online shopping and mega malls. High streets are proving more desirable with their offerings of mixed business and abundant culture, with numerous shopping options including an almost ‘drive through’ experience for those cautious to immerse completely back into a retail space.

If the online experience doesn’t feed your soul like a good traditional shopping haul does, pop into Love Tree Interiors during the altered shopping hours of 10am – 5pm (temporarily closed Sundays). You’ll be welcomed with a team member expert in interiors and of course, the customary hand sanitiser.

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